Halfway through 2017, global consumers are in better spirits than they were at the end of 2016.

While North America retained the highest confidence level of any region measured in the index, Africa / Middle East saw the greatest change in confidence in the second quarter.     


Share of OOH viewing


Nearly 60% of out-of-home (OOH) TV viewing comes from core buying demographics, and OOH viewing can drive significant ratings lifts.


Salty snacks are tops in the snack arena

Snack Attack

Salty snacks, including chips, popcorn and meat snacks, reign supreme among Americans looking to satisfy their snack cravings.


Classic Hits and Classic Rock Race for Summer Glory


Classic Hits and Classic Rock stations are once again vying for the format of the summer designation.



from Nielsen's leading voices

Tsvetan "T" Tsvetkov, SVP Marketing Effectiveness

The Easier Way to Drive Higher Marketing ROI

With big data, we know more about consumers than ever. Even so, marketers are still challenged to drive the greatest return for their money. Simulation and optimization tools can help.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.


  • It's Clear: Transparency is Winning the U.S. Retail Market 
    The “why” and “how” behind the products have become as important as the product itself, oftentimes becoming the primary decision-making criteria that drives a purchase. This has added an entirely new layer of complexity to the way FMCG companies develop and market their products to consumers.
  • Q2 2017 Consumer Confidence Report 
    Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
  • The Nielsen Total Audience Report: Q1 2017 
    There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.